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Go to the Header settings
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Add your title and subtitle in the text fields. To bolden certain words, you can use HTML.
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To add a footer, go to the "Footer" settings and add your footer text there. Note you can also include links in your footer by adding them as a source URL. More on links and icons in footers here.
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You can also add a logo in your header or footer by uploading an image. If you're adding an image to the footer, you can also add a link.
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To adjust the space between your title and subtitle, go to "Layout" > "Space between settings"
How to add a header and footer
